More Ways I Can Help

Fractional means DigiBiz Connect works as part of your business on an ongoing, part-time basis. You gain experienced marketing strategy and support without hiring a full-time employee.

Yes. You’ll work directly with me on your strategy, priorities, campaigns and performance. If a project requires specialized outside support, I’ll discuss that with you before involving another provider.

No, the three plans provide a starting framework. Your final scope will be based on your priorities, goals and budget so you aren’t paying for services your business doesn’t need.

No. Your advertising budget is paid directly to the advertising platform and is separate from the monthly management fee.

Monthly services begin with a three-month initial engagement. Marketing needs enough time to establish a baseline, implement the strategy and begin evaluating meaningful performance data.

After our initial consultation, I’ll recommend the most appropriate next step. Once the scope and agreement are approved, we’ll schedule onboarding and begin gathering the access, information and materials needed to start.

No. DigiBiz Connect serves businesses in West Michigan and beyond. Local businesses benefit from my understanding of the West Michigan market, while remote clients receive the same strategy, execution and direct communication.

DigiBiz Connect is especially well suited for home services, healthcare and wellness, professional services, and small or growing businesses that need stronger marketing leadership.

We’ll identify meaningful performance indicators based on your goals. Depending on the engagement, those may include calls, form submissions, booked appointments, qualified leads, conversion rates, advertising performance, local visibility and marketing-attributed revenue.

It depends on the service. One-time projects and Marketing Audits don't require ongoing engagements. Monthly marketing programs generally work best with an initial 3- or 6-month commitment because meaningful marketing results take time to develop, measure and optimize.

You don't have to. We'll start by talking about your business, your goals, what's currently working and where you're struggling. If the answer isn't immediately clear, the Marketing Audit + Action Plan is designed specifically for that situation.

No. DigiBiz Connect can work remotely with businesses throughout the United States.

However, local and regional businesses are a particular area of focus, especially when local search, Google Business Profile, Local Services Ads, reputation and geographic targeting are important to growth.

Absolutely. I don't have to replace the people already helping you. I can provide strategy, oversight, specialized expertise or fractional leadership while collaborating with internal employees, agencies, freelancers and other vendors.

Yes. Not every marketing problem requires a monthly retainer. Strategy, audits, landing pages, campaign development, CRM projects, marketing automation, analytics and other initiatives can often be handled as defined projects.

No. Advertising spend is paid directly by the client and is separate from management fees. This keeps your actual advertising investment transparent and ensures you maintain control of your advertising budget.

Generally, no. Third-party software, subscriptions and platform expenses required to execute your marketing—such as CRM     systems, email platforms, call tracking, automation tools, website applications or other technology—are typically paid directly by the client.

I'll recommend tools based on what your business actually needs rather than requiring an unnecessarily complicated marketing technology stack.

Yes. Whenever possible, advertising accounts, analytics, CRM systems, domains, websites and other core marketing assets should belong to your business.

Your marketing infrastructure shouldn't disappear because you change vendors.

No responsible marketer can guarantee a specific number of leads or amount of revenue. What I can do is establish clear objectives, track meaningful performance indicators, continuously evaluate what's working and use the data to make smarter marketing decisions.

We establish the measurements that matter to your business. Depending on your goals, that may include qualified leads, phone calls, form submissions, appointments, opportunities, conversion rates, acquisition costs, sales and revenue—not simply followers, likes and impressions.

We don't keep doing it simply because it was part of the original plan. Marketing should evolve based on what the data tells us. We identify what's underperforming, determine why and adjust the strategy accordingly.