The Process
When Terryberry began its transition from a traditional recognition products company to a SaaS-first employee engagement provider, my team and I led a full brand refresh to support this strategic shift. We approached the process in phases:
Discovery & Alignment
- Conducted stakeholder interviews across leadership, marketing, and sales to align on vision, goals, and audience needs.
- Researched market trends and competitors in the HR tech and employee engagement space to identify positioning opportunities.
Defining Brand Strategy
Clarified Terryberry’s new value proposition as an end-to-end employee engagement partner.
- Developed updated messaging pillars: Innovation, Engagement, and Recognition.
- Crafted brand personality guidelines to balance heritage and credibility with a modern, tech-forward voice.
Visual & Verbal Identity Refresh
- Collaborated with design to modernize visual elements for a more digital-first aesthetic.
- Redesigned tone and messaging to resonate with enterprise HR leaders while maintaining accessibility for mid-sized organizations.
Integration into Digital Presence
- Applied the refreshed brand consistently across the new website, sales collateral, and digital campaigns.
- Ensured every touchpoint reinforced Terryberry’s new identity as a trusted SaaS innovator.
The Solution
I led a team through the stages of strategy and content development for a complete website redesign, crafted to:
- Shift the narrative from product-based recognition items to a comprehensive SaaS suite of employee engagement solutions.
- Highlight digital platforms for recognition, wellness, feedback, and engagement, tailored for top-tier organizations.
- Modernize brand voice and messaging to speak directly to HR leaders, executives, and enterprise decision-makers.
- Create a seamless user experience that guides visitors from learning about solutions to requesting demos and consultations.
- Reinforce Terryberry’s credibility with case studies, data-driven outcomes, and a forward-thinking design.
The Outcome
The redesigned website positioned Terryberry as a global leader in employee engagement technology, bridging their history of recognition with their SaaS-driven future. The refreshed brand presence attracted enterprise clients, streamlined lead generation, and elevated Terryberry’s reputation as a trusted partner for organizations seeking to inspire, engage, and retain top talent.
Result: A modern, enterprise-ready digital presence that reintroduced Terryberry as a SaaS-first innovator in employee engagement.
The Challenge
Telluride Vacation Home & Condo Rentals wanted to showcase their portfolio of high-end mountain properties while capturing the essence of what makes a Telluride stay so unique. Their website needed to do more than list rentals—it needed to inspire, simplify planning, and reflect the elevated guest experience they provide.
The Solution
We developed website content that clearly communicated their value and mission. The copy was crafted to:
- Emphasize their range of luxury homes and condos suited for every type of traveler, from ski enthusiasts to families.
- Make the booking process intuitive by guiding visitors with clear property descriptions, availability tools, and booking confidence.
- Infuse the voice of Telluride—adventure, luxury, and natural beauty—into every page.
- Provide added value through local tips, seasonal highlights, and insider knowledge that enhances the guest experience.
The Outcome
The updated messaging positioned Telluride Vacation Home & Condo Rentals as not only a property management company but also a trusted partner in crafting memorable mountain getaways. Guests could now envision their stay more vividly, explore options easily, and feel supported throughout the booking journey.
Result: A refined, guest-centered website that inspires travelers, simplifies bookings, and brings the Telluride experience to life before guests ever arrive.
The Challenge
Southern Vacation Rentals needed a way to clearly communicate their purpose—helping families and friends create unforgettable Gulf Coast vacations—while also simplifying the planning and booking process for guests. Their goal was to make their website not just a booking tool, but an extension of their hospitality and brand promise.
The Solution
Our team created website content that aligned directly with their mission. The copy was designed to:
- Highlight their wide selection of vacation homes and condos in Northwest Florida and Coastal Alabama.
- Guide visitors step-by-step through browsing, availability checks, and booking.
- Build excitement with local travel tips, insider insights, and high-quality descriptions.
Reinforce their brand voice—warm, welcoming, and guest-focused.
The Outcome
The new website messaging positioned Southern Vacation Rentals as more than just a vacation rental company—it showcased them as trusted hosts helping guests create their “sweetest Southern moments.” The content made it easier for potential guests to navigate options, book with confidence, and start experiencing the Gulf Coast even before they arrived.
Result: A user-friendly, purpose-driven website that supports Southern Vacation Rentals’ mission and strengthens their connection with travelers.
The Challenge
Blue Caribbean Properties needed a digital presence that would not only showcase their diverse property listings across the Caribbean but also communicate trust, professionalism, and their role as a guide for international buyers. Their website had to balance two key objectives: presenting real estate opportunities and educating potential buyers on the unique process of purchasing property abroad.
The Solution
We created website content that highlighted both the lifestyle appeal and the practical expertise of Blue Caribbean Properties. The copy was designed to:
- Showcase their wide portfolio of condos, villas, and investment properties across Caribbean destinations.
- Build credibility by explaining the buying process, legal requirements, and investment opportunities.
- Inspire confidence by weaving in the Caribbean lifestyle—sun, culture, and relaxation—alongside practical details.
- Provide resources such as buyer guides, FAQs, and market insights to support informed decisions.
The Outcome
The refined messaging positioned Blue Caribbean Properties as more than just a real estate agency—it established them as trusted advisors for international buyers seeking investment and lifestyle opportunities in the Caribbean. Visitors could explore properties with ease, gain clarity on the buying process, and feel reassured about working with a knowledgeable partner.
Result: A professional, lifestyle-driven website that blends dream and reality—helping clients envision their Caribbean escape while guiding them confidently through the property investment journey.
The Challenge
Upper West Restaurant wanted to strengthen its online presence to reflect the same sophistication and creativity guests experience in-house. The goal was to capture the restaurant’s unique identity—modern cuisine with a West Coast twist—while making it easy for guests to explore menus, learn about events, and book reservations online.
The Solution
We developed website content that balanced style with function. The copy was crafted to:
- Highlight the restaurant’s innovative menu, crafted with fresh, locally inspired ingredients.
- Emphasize the vibrant atmosphere and reputation as a neighborhood favorite and destination dining spot.
- Support conversion by guiding visitors seamlessly to reservations, private dining inquiries, and event details.
- Infuse brand storytelling into every section, positioning Upper West as more than just a restaurant, but as a place for connection and memorable experiences.
- The Outcome
The updated messaging elevated Upper West’s digital presence to mirror its in-person dining experience—inviting, modern, and distinctive. Guests could now easily explore the menu, book a table, and discover why Upper West is a standout in the local dining scene.
Result: A sophisticated, user-friendly website that drives reservations, strengthens brand identity, and helps Upper West Restaurant build lasting relationships with its guests.
The Challenge
Dallas Lux Homes wanted a digital presence that matched the sophistication of its brand and clientele. Specializing in high-end real estate across Dallas’ most desirable neighborhoods, the company needed website content that conveyed luxury, exclusivity, and trust—while also guiding potential buyers and sellers through their next significant investment.
The Solution
We created website content designed to showcase both the elegance of Dallas Lux Homes’ listings and their expertise as luxury real estate professionals. The copy was crafted to:
- Highlight premium properties with vivid, aspirational descriptions.
- Emphasize the company’s knowledge of Dallas’ luxury market and neighborhoods.
- Build credibility with language that appeals to high-net-worth buyers and sellers.
- Provide a seamless user journey with clear calls to explore listings, schedule showings, or connect with an agent.
The Outcome
The refined messaging positioned Dallas Lux Homes as the go-to resource for exclusive properties in the Dallas area. The website captured the elegance of the homes they represent while also reinforcing the personalized service and market expertise clients can expect.
Result: A sleek, polished website that inspires confidence, attracts discerning buyers and sellers, and elevates Dallas Lux Homes as a trusted leader in the luxury real estate market.
The Challenge
e2b teknologies, a software and business solutions provider, needed website messaging that would clearly communicate their expertise in ERP (Enterprise Resource Planning), business automation, and consulting services. Their challenge was balancing technical credibility with accessible, customer-focused language that speaks to both executives and IT decision-makers.
The Solution
We developed website content that positioned e2b teknologies as both experts and trusted partners. The copy was designed to:
- Clearly explain complex ERP and business software solutions in simple, benefit-driven terms.
- Highlight their consulting expertise and track record of helping companies streamline operations, improve efficiency, and scale with confidence.
- Build trust by emphasizing their role as long-term partners rather than just software vendors.
- Provide clear pathways for prospects to learn more, request demos, or connect with the team.
The Outcome
The refined messaging established e2b teknologies as a forward-thinking, customer-first solutions provider. Visitors to the website could easily understand how e2b’s software and consulting services applied to their business challenges, making the path to engagement and conversion clearer.
Result: A professional, solution-focused website that simplifies technical offerings, builds trust, and positions e2b teknologies as a leader in ERP and business software solutions.
The Challenge
Santa Monica Buy Local, a city initiative supporting independent businesses, needed a digital presence that inspired community pride while making it easy for residents and visitors to discover and support local shops, restaurants, and services. The challenge was creating content that balanced civic messaging with engaging, consumer-friendly storytelling.
The Solution
I created website content that showcased the value of shopping local and built stronger connections between the community and its businesses. The copy was crafted to:
- Highlight the economic and cultural impact of supporting local businesses.
- Make it easy for users to explore directories of shops, dining, and services across Santa Monica.
- Encourage participation through events, promotions, and community initiatives.
- Infuse the brand voice with warmth, pride, and a sense of belonging.
The Outcome
The updated website messaging positioned Santa Monica Buy Local as both a resource and a movement. Visitors could quickly find local businesses, learn how shopping local benefits the community, and get involved in events and campaigns that strengthen Santa Monica’s local economy.
Result: A community-driven, user-friendly website that celebrates Santa Monica’s unique business landscape, encourages local pride, and drives measurable engagement with small businesses.
The Challenge
Santa Monica Buy Local, a city initiative supporting independent businesses, needed a digital presence that inspired community pride while making it easy for residents and visitors to discover and support local shops, restaurants, and services. The challenge was creating content that balanced civic messaging with engaging, consumer-friendly storytelling.
The Solution
I created website content that showcased the value of shopping local and built stronger connections between the community and its businesses. The copy was crafted to:
- Highlight the economic and cultural impact of supporting local businesses.
- Make it easy for users to explore directories of shops, dining, and services across Santa Monica.
- Encourage participation through events, promotions, and community initiatives.
- Infuse the brand voice with warmth, pride, and a sense of belonging.
The Outcome
The updated website messaging positioned Santa Monica Buy Local as both a resource and a movement. Visitors could quickly find local businesses, learn how shopping local benefits the community, and get involved in events and campaigns that strengthen Santa Monica’s local economy.
Result: A community-driven, user-friendly website that celebrates Santa Monica’s unique business landscape, encourages local pride, and drives measurable engagement with small businesses.
The Challenge
Chula Vista Resort, a premier Wisconsin Dells destination, wanted to refresh its digital presence to showcase its wide range of amenities—spacious lodging, indoor and outdoor waterparks, championship golf, dining, and spa services. The challenge was creating website content that could capture the resort’s all-in-one appeal while also making it easy for families, couples, and groups to plan and book their stays.
The Solution
We developed website content that emphasized both the excitement and the relaxation of the Chula Vista experience. The copy was designed to:
- Highlight the resort’s diverse offerings, from family-friendly waterparks to luxury suites and villas.
- Create clear booking pathways for accommodations, packages, and group events.
- Capture the destination’s appeal as both a family adventure hub and a relaxing getaway.
- Provide easy access to event planning information for weddings, conferences, and retreats.
- Infuse the brand voice with warmth, fun, and hospitality to reflect the guest experience.
The Outcome
The updated messaging positioned Chula Vista Resort as more than just a place to stay—it became a complete destination. Guests could easily explore amenities, book accommodations and packages, and envision their ideal getaway before arrival.
Result: A dynamic, guest-centered website that drives bookings, showcases the resort’s variety of experiences, and strengthens Chula Vista’s reputation as a premier Midwest vacation destination.
The Challenge
Source 1 Beauty, a supplier of professional salon and spa equipment, needed website content that highlighted its extensive product selection while establishing the brand as a trusted partner for beauty professionals.
The Solution
Website content that positioned Source 1 Beauty as a one-stop destination for beauty professionals. The copy was designed to:
- Showcase a wide inventory of salon chairs, styling stations, spa equipment, and skincare tools.
- Emphasize the company’s dedication to quality, durability, and competitive pricing.
- Build credibility with a professional yet approachable brand voice.
- Provide a seamless shopping experience
The Outcome
The updated messaging positioned Source 1 Beauty as more than just an equipment supplier—it became a trusted partner in helping beauty professionals succeed.
Result: A polished, product-driven website that builds trust, simplifies purchasing, and strengthens Source 1 Beauty’s role as a leader in the salon and spa supply industry.
The Challenge
South Beach Swimsuits, a retailer specializing in designer swimwear and resort wear, needed website messaging that reflected the brand’s fashionable, high-end appeal while making online shopping effortless.
The Solution
We created website content that elevated South Beach Swimsuits as a go-to destination for fashion-forward swimwear. The copy was crafted to:
- Highlight a curated collection of designer swimsuits, bikinis, one-pieces, cover-ups, and accessories.
- Emphasize fit, quality, and versatility—helping customers find pieces that flatter and inspire confidence.
- Infuse the brand voice with energy, elegance, and beach-ready style.
The Outcome
The updated messaging transformed South Beach Swimsuits’ website into more than a shop—it became a style destination.
Result: A chic, customer-focused website that increases conversions, elevates brand identity, and positions South Beach Swimsuits as a leader in designer swim and resort wear.
The Challenge
L.A. Social Karma, a boutique social media marketing agency, needed a refreshed website presence that showcased their expertise in helping local businesses grow online. The challenge was to highlight their creative services—social media management, content creation, and digital strategy—while keeping the tone approachable, energetic, and reflective of their Southern California roots.
The Solution
We developed website content that positioned L.A. Social Karma as both creative storytellers and strategic partners. The copy was crafted to:
- Showcase their range of services, from social media management to paid advertising campaigns.
- Highlight case studies and success stories to build trust with prospective clients.
- Infuse the brand voice with personality, fun, and the vibrant energy of the Los Angeles market.
- Emphasize their client-focused approach—helping small and mid-sized businesses stand out and succeed in a competitive digital space.
- Create clear pathways for inquiries, consultations, and service sign-ups.
The Outcome
The updated messaging positioned L.A. Social Karma as more than a marketing agency—they became a relatable, creative partner invested in their clients’ success. Visitors to the site could easily understand the agency’s offerings, feel inspired by results, and confidently take the next step toward partnership.
Result: A dynamic, approachable website that communicates expertise, builds credibility, and captures the energy of L.A. Social Karma’s brand and mission.
